Let the truth be told SaaS businesses are amazing. Predictable recurring revenue, great margins and inbound marketing. Best of all, the ability to operate from India and sell to the world.
But a key challenge in sustaining and growing a SaaS business is effective marketing you need to constantly drive the right traffic to your site, get people to trust your product, help them signup to see value and then eventually convert them into customers.
This guide will look at marketing, onboarding and selling methods to power your SaaS business. The goal of this guide will be to educate Indian SaaS entrepreneurs (beginners) on marketing their SaaS product to the US audience.
SMB / Mid-Market - Customer Acquisition Model
Freemium, Free Trial And Pricing
Your Product Website
Search Engine Optimization (SEO)
Scaling Content Marketing
Retargeting And Marketplaces
Marketing Via Your Product
Marketing Team Composition
Channels To Ignore
Getting The First Few Customers
Facilitating Self Selection
Post Trial Activities
Sales Team Composition
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— Avinash Raghava rated this guide 5 out of 5